funny or not?

Is this funny, or silly, or offensive or dull or tedious? I do not know. I found it here http://www.design2d.co.uk/daily_object/december_2093/2.htm with a whole series more. I spent 2 days wondering what made people laugh, in which time I laughed, giggled, wept, was angry, bored etc as well of course. I wondered whether there were general or universally funny things or simply a gamut of 'personal' albeit limited to possibly a nation, 'funny things.' Is it dictated by language? No, because mime can be very funny. It is picture oriented though. This collage/montage refers to a brand name and also to some peoples preoccupation with dressing up their pet dogs. I guess it maybe rate 5/10 on a laughter scale. Maybe.